Overview:
Gain a competitive edge by grasping and effectively applying robust marketing principles.
Course Code: AVSIFT-02
What You Will Acquire:
Upon successful completion of this course, you will possess the skills to:
- Interpret and comprehend the needs of your customers.
- Segregate and target specific markets.
- Surpass customer expectations through product innovation, quality, and streamlined distribution.
- Formulate imaginative and cost-effective marketing strategies.
Course Content:
- The Evolution of Technology and Its Influence on Customer Engagement and Marketing Methodologies.
- Crafting Marketing Processes and Strategies Aligned with Organizational Objectives.
- Understanding the Current Airline Business Environment and Its Impact on Airline Marketing.
- Examining the Influence of Technology on Distribution and Communication Channels, Emphasizing Best Practices Such as Social Media.
- Conducting Market Environment Scanning and Utilizing Market Research Methodologies.
- Devising a Marketing Plan and Strategy Utilizing a Case Study Approach.
- Exploring the Components of the Marketing Mix (Product, Price, Promotion, Place) and How to Satisfy the Needs of Your Target Audience.
- Creating and Communicating Value to Your Customers.
- Analyzing Airline Alliances and Their Effects on Marketing, Including Benefits and Drawbacks.
- Implementing Practical Strategies for Efficiently Managing Your Marketing Plan.
Certificate Awarded:
Upon successfully passing the final exam, participants will receive an International Certificate.
Curriculum is empty
0.0
0 total
5
4
3
2
1
